A few days ago, the branch such as general office of sports total bureau combines print and distribute " establishment promotes field of fitness of the whole people action job plan (2023-2025 year) " , the announcement points out, want to advance wisdom to change gymnastical establishment construction, before driving the area of prefectural class administration of 2000 above of countrywide to arrive by 2025, deserve to build quality safety to have the safeguard, intelligence that has the function such as guidance of fitness of real time motion outdoor fitness equipment. Digitlization is finished to upgrade before driving 3000 communal sports place of the left and right sides to be by 2025 transform. With having a requirement big in the city attachs most importance to a dot, guide support to build wisdom fitness center, assemble gym of type community intelligence.

Ju Jiajian leads Ceng You of intelligent fitness market to welcome hot opportunity at the year before last year personally, but go as epidemic situation, heat of the fitness that occupy the home comes loose retreat, consumption of intelligent hardware whole is fatigued and weak, intelligent fitness market returns to calm. This, by policy advocate the intelligence that turn establishment of the fitness outdoor whether are its aided after becoming afterwards to reside home fitness a place with a draught once more the kindling of set the prairie ablaze? The writer will develop an analysis from face of the following tripartite.

01General view of current situation of wisdom fitness market

In recent years, dimensions of market of Chinese fitness industry carries growth trend all the time, dimensions of market of Chinese fitness industry was amounted to 2021377.1 billionYuan, predict market dimensions will be broken through 2023500 billionYuan. Among them, wisdom fitness regards gymnastical industry market as the strong trend of development, also be in continuously develop look.

Wisdom fitness, it is one kind is passed embark integratedlyPhotosensitive, sound quick, pressure quickWait for a variety of sensor plan, dog take user campaign news, rely on algorithm to try to analyse processing to collection data, more specialization the athletic program that reachs individuation feedbacks user, posture of auxiliary user implementation optimizes the wisdom program that runs with health.

According to Ai Rui statistic is mixed forecast, dimensions of market of fitness of Chinese intelligence motion made an appointment with a RMB 202118 billion yuan, predict to made an appointment with the breakthrough the RMB 202582 billion yuan, predicted to achieve to the compound increase rate 2025 2021 about46%.

Will look at present, intelligent fitness market basically includesHardware of fitness of platform of the fitness on the line, intelligence, hardware + content3 old school, all obtained great progress severally, but advantage and inferior position are compared likewise apparent.

Platform of the fitness on the line kind wait with Peloton, thud, Keep for the delegate, they offer video to circulate content of media fitness course with the form of gymnastical APP, supportive intelligence hardware is received, offer essence of life to allow gymnastical data logging. Rich, user measures content of this kind of platform big, but be faced with content coessential change, the user pays cost to lead low, lack eye shot of error correction of real time intelligence, the small screen to suffer be restricted to wait for a problem.

Intelligent fitness hardware kind basically move machine of feeling bicycle, walk with the ball, ran machine to wait with intelligent fitness lens, intelligence for main product. Fitness of this kind of intelligence implement gymnastical experience is relatively onefold, lack professional and directive feedback, wait for the manufacturer that is a representing to configure indication screen and AI to photograph on traditional material with GYMGEST, Shu Hua at present like first class component, also push while promotion fitness experiences tall facility cost. As the research and development of intelligent fitness application and intelligent fitness hardware and innovation, of all kinds manufacturer pushs the integral position of oneself with intelligent hardware for base point, produced large quantities of one hardware from this + content kind player.

Hardware + content kind already Xbox of Ren Tiantang, Microsoft waits for player of game of sense of old brand body, also have the intelligent fitness lens such as Mirror, FITURE jumped-up force, still have what be a center with TV China for, the player of big screen fitness such as millet, and advocate the FitXR of the fitness that hit XR. They with hardware + content is carrier, or offer guidance of motion of real time AI and feedback for the user, or contain drills Yu Le offers innovation fitness to serve for the user, battalion receives origin to be sold for hardware + content serves cost. Expansibility of this one circuit is strong, can enjoy a sex tall, but face user acknowledge cost however the new facility such as inadequacy of atmosphere of tall, fitness, lead plane and gymnastical lens purchases the value equipment of tall, XR apparels the burden weighs an experience to be not perfected wait for a challenge.

02

After the broad-leaved epiphyllum of the fitness that occupy the home passes

Common wisdom gym whether open a season?

According to setting, can be gym industry centMode of traditional gym, new-style fitness (domestic fitness + perpendicular project atelier) , communal gym3 kinds of mode. Intelligent fitness equipment was less than in the permeability of traditional gym 2021 3% , adjacent in domestic fitness 34% . From theoretic look, the athletic data logging with the athletic course of the individuation that intelligent fitness place offers, accurate essence and direct capability are in traditional pattern gym be partaken by illicit teaching, the user that wants to realize part iteration to still need to be experienced for a long time is used to education. Consequently, Of wisdom fitness stand for war, by open of place of domestic fitness market.

Now nowadays epidemic situation retire, people is right the demand of the fitness that occupy the home turns to train for intermittence from normal sex training gradually, costly product and the fitness that low frequency leads are used betweenSexual price is compared thinkBecome lie across to rise the Hengjiu difficult problem before in market of domestic intelligence fitness. And the installation of fitness of the intelligence outdoor that this policy pushs by force, the cost that solved the person that use well worries, with fundamental sex construction drives big market development.

Construction of our country communal gym begins to popularize from the place from 17 years, by indoor trend outdoor, realize intelligent raise the quota gradually. 17-20 year, mode of common people gym has his moment, easy China sports is participated in built209Common people gym. 2021, zhejiang province saves mode of gym of lukewarm city common people duplicate promotion completely, roll out1010Common people gym.

Shenzhen program was a foundation with establishment of fitness of the intelligence outdoor 2021, build platform of data of fitness of the whole people, build Shenzhen of wisdom city, number to offer health of motion of the whole people for various government compose big data. Current, shenzhen has built gym of more than 80 intelligence outdoor, attractedAbout 1 millionThe citizen often takes exercise, use person-time exceeds 10 million. In addition, shenzhen city returns have the aid of establishment of fitness of the intelligence outdoor, hold cloud contest for many times, depend on technical advantage, let match crowd cross spatio-temporal take part in the match, do not gather, attracted thousands of citizen to take an active part in.

Be window with intelligent fitness establishment and match " Shenzhen mode " , offerred for much ground government draw lessons from experience. After this, 9 counties built the 9 divisions that Harbin city is in whole town demonstrative project of gym of the intelligence outdoor; Guiyang city is cast built gym of 23 intelligence outdoor, ride a contest through beginning intelligent fitness, make " bright bright Guiyang " the match calling card of intelligent fitness; And other places of Anhui, Sichuan, Henan, Fujian, Shandong also introduces intelligent fitness item in succession. This policy urges construction of room of 5000 intelligence fitness, no matter be system capacity,go up or area resource is harmonious go up, offer great opportunity to open intelligent fitness big market.

In addition, the installation of fitness of the intelligence outdoor that this policy pushs by force, also having definite profit advantage. Represent with equipment of fitness of the intelligence on market " FITURE " demon lens is exemple, its hardware price 7800 yuan, year membership fee is in 1000-2000 yuan differ, The wool interest rate of hardware is less than 20%, pay cost to close for main battalion with the content of the member. And Shu Hua sports of company of another sports equipment, the gross profit of the equipment of the method outdoor that its specialize in a government to purchase leads apparent prep above additionally two advocate business Wu, 2017, 2018, mixed 2019 2020 1-6 month, the wool interest rate of the method outdoor is respectively 56.87% , 55.24% , 51.09% with 54.22%. Although, market of communal intelligence fitness extends a more gain space on content service hard, but through laid hardware arm of profit of this one core also can realize good run to close.

03Break predicament, where is the future of wisdom fitness

The author thinks, At present the development predicament of wisdom fitness market still breeds the problem with lopsided structure of confine of administrative levels of immature, user, supply at the market centrally. Go in for sth in a large scale this construction of space of communal intelligence fitness, do not be a shot in the arm of infuse of intelligent fitness market from level of hardware be born only, its meaning more the development length effect that depends on breeding the level to be gymnastical market from the user laid a foundation.

Above all, by the gains ground to drive consciousness of fitness of the whole people truly promotion of communal intelligence gym and the education that fitness is used to. Make the activity that fitness is the middle class only no longer, enter home of ordinary common people however, become a kind of the whole people to just needed gradually. In the meantime, pass more fundamental operation is how-to, different crowd is in intelligent fitness equipmentThose who use " chasm " gradually close, the market spends ability to get leap forward type promotes truly to the acceptance of intelligent fitness product.

In addition, after gymnastical habit and operation habit get be fosteringed generally, can be faced with againNew resource allocation of round of fitnessproblem, go up in preference of social value, motion plus different group differentiate, will close to the intelligent fitness space that lays more pattern is extended, whole of industry of intelligent motion fitness will appear piece more specialization, personalized trend. In the meantime, adopt technical dominant position highlight, people can increase socialization to interact in the fictitious environment that is not disturbed, realize organisms' habits of the exercise on more open line.