Is the head that waiting for an apple shown? Head of IDC report AR / VR shows 2023Q1 shipment volume

2023-08-19

On June 2 message, according to the newest report that IDC of market research orgnaization publishs, accompanying macroscopical economic atmosphere to worsen, the whole world enhances reality (AR) with virtual reality (VR) the head shows money amount to add fast 2023 the 1st quarter appears to drop considerably. The report says head of AR / VR of the 1st quarter showed money amount to drop compared to the same period 2023 54.4% , among them VR head is shown occupy than for 96.2% .

In before head of AR / VR is shown 5 manufacturer, meta continues to precede with the portion of 47.8% ; Suo Ni depends on the PSVR 2 head of the move to show, occupy in the market of this quarter than for 35.9% ; Byte is jumpy (Pico) depend on new product and new market, its portion arrives from the 4.4% growth last year 6.1% this year; DPVR and HTC platoon are in the 4th with the 5th, do not own the share of 2% severally.

IDC shift and Jitesh Ubrani of director of research of consumer equipment tracker expressed his point of view, the home of IT translates as follows:

Global economy is in low confuse condition, but show the market to head of AR / VR for, the company such as the apple in future a few swarm into ceaselessly inside a few week, months.

Below the big setting that challenges Meta in Suo Ni, first head that the apple is about to roll out shows equipment to suffer expect. Although this head of the apple shows fixed position high end, meeting fractionize goes out and head of existing mainstream consumption shows the high-end market that distinguishs somewhat, and in short-term the portion inside won't appear bigger growth, the consequence of Dan Ping fruit can be attracted a lot of embrace wholesale.