Intelligent label opened an entrance door for infinite application

2023-08-19

In beverage industry, intelligent label ensures but the beverage that the ability of date from sex makes its become a kind of popularity packs a solution. The expert points out, consider to make clear, consumer apt is in indicate more money are spent on the product of composition origin.

A problem of Mordor Intelligence is " intelligent label market -- growth, trend, COVID-19 is affected and forecast (2023-2028) " the report points out, platform of electronic business affairs is mixed to safety but the interest of date from food is increasingly strong. This report mentioned a research of IBM, this research discovers the consumer of 71% is willing " to offer complete diaphaneity is mixed but the firm of date from sex is additional pay the average excessive of 37% price " .

In addition, this report still points out, intelligent label can be being carried, abominable climate condition bears when store and be being used.

The 2 dimension code on label can offer a series of opportunities for drink manufacturer. The expert points out, their resonance that used gender and versatility easily to cause consumer.

"When be united in wedlock with product cloud photograph, they can help drink manufacturer dog, management and memory and single product are in its lifecycle all relevant incident. This kind of end can help a brand relate the story of the origin of its product or carbolic footmark influence to upright join, abound the way that the client learns thereby. Abound the way that the client learns thereby..

The product safety precaution of intelligent label also promoted the demand of drink manufacturer. The expert thinks, the brand is protected " it is element of a crucial drive " , become especially the product is consumable when.

"Matter to happiness and benefit of whole of the person that offset is expended directly to the attention of product certification be badly in need of ensuring. Label of built-in at the back of label NFC is seamed to not have offerred an opportunity interactively. This created the brand of higher administrative levels to protect, increased consumer to be worth to the lifelong price of the brand. Increased consumer to be worth to the lifelong price of the brand..

And, have a distinctive number when every kinds of beverage when the label, once product by recall, track more easily.

Enhance reality (AR) and virtual reality (VR) also can be used together with intelligent label, the expert expresses, this is to brand and consumer " exciting " .

"Besides sale and sale opportunity, the confluence of these technologies still can provide information of seesaw formula product, help client makes well-advised choice, the faithfulness that helps a brand raise them spends a plan, raise client keep rate finally. The confluence of intelligent label and AR/VR will provide richer client experience finally, change us to learn the way of beverage. Change us to learn the way of beverage..

According to the report of Mordor Intelligence, intelligent label " crucial effect is being produced in the sale of consumer goods and advertisement. " Mordor Intelligence points out, these label can provide product information, also can analyse consumer buy pattern.

The report points out: "Manufacturer is being supplied cost is cut on catenary, with approaching recent efficiency level more, this is a crucial factor that raises requirement, use actively what make these solutions, obtain in industry of individual terminal user send an advantage first. Obtain in industry of individual terminal user send an advantage first..

The expert points out, near field corresponds (NFC) is another kind of technology that can use with intelligent label union. "It is with the smartphone exemple, NFC is those hope the product that lets consumer and them undertakes man-to-man the first selection of interactive brand. Almost all now smartphone supports this technology, consumer uses it increasingly to undertake contact pays is not. Consumer uses it increasingly to undertake contact pays is not..

Identify as to wireless radio frequency (RFID) , the expert expresses, because it is a kind of one technology form to how, shopkeeper and brand can use it " capture quickly inside a few seconds hundreds commodity " . This can increase the visibility of inventory, this can be digitlized and use at optimizing whole trench to shop.

Expert explanation says: "This can help brand and shopkeeper realize the inventory accuracy of 99% , reduce labour force, utmost ground reduces be in short supply, promote a sale thereby. Promote a sale thereby..

In look into intelligent label technology to be when next development of beverage market, the expert points out, more and more people this technology " regard the consumer before carry out as a kind of interactive, method that clicks the collaboration after paying technology and carry out " . After service may include faithfulness of award of directive, future or coupon, client to spend a plan, and the brand protection of attestation.

The future of intelligent label technology is exciting, it opened an entrance door for infinite application now. Beverage market is moving toward an exciting times, consumer will but durative put in the first place, offer the product that suits to support these proposals most for them, offer circular economy -- this will quicken more to use the technology such as NFC again conversely.